In today’s episode: all things branding. Nate and Brandon dig into what "branding" really means, why McDonald's sells more than hamburgers, how "hero syndrome" is a trap, and why the Girl Scouts get it right every cookie season. Plus, gain three actionable steps you should take to humanize your brand—and why doing so creates the consistency you need to grow revenue.

A super helpful hint: your brand is not for you. It’s for the people that you exist to help. More on this in the episode.