Jeff explores the topic of uncertainty with guests Susannah and Nathan Furr, authors of "The Upside of Uncertainty." Nathan is professor of strategy at NSEAD University in Paris, and Susannah's formerly owned an apparel company. Together they explore the difference between risk and uncertainty, how creativity and uncertainty are interwoven, and how reframing, preparing, doing, and sustaining can lead us to the upside of uncertainty. Susannah and Nathan share with Jeff about what uncertainty balancers are, and how to better navigating the emotions that come with uncertainty to produce positive outcomes.