How'd She Do That?
How'd She Do That?
Emily Landers
219. Diana Barnes, also known as "DB", Shares Her Story From The Early Years of Her Career to Life As Chief Brand Officer and Creative Director at WHY Brands, Inc.
54 minutes Posted Nov 19, 2024 at 11:30 am.
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Diana Barnes, also known as “DB”, is the Chief Brand Officer and Creative Director at WHY Brands, Inc. She oversees the company’s global brand partnerships, public relations, social media, and brand design teams. DB has led the development of several WHY Brands’ initiatives, including:


Munchkin– The company’s baby lifestyle brand, which has won over 120 international design awards

Curio Home Goods– A new brand co-founded by DB and CEO Steve Dunn, which creates consumer lifestyle products for the home

RD8– A dedicated R&D center for WHY Brands that focuses on sustainability and maternal health


Before joining WHY Brands, DB worked at agencies for brands such as Cadillac, PBS, and PIMCO, she also served as the global director of brand design at Dell, Inc. Fast Company named DB one of the top CMOs in the world. We know listeners will love getting to know DB today!