How'd She Do That?

To celebrate our 200th episode and 4 years of How’d She Do That, we are showcasing our very own Emily Landers. Emily Landers is a host, author, and entrepreneur. The native Texan, who graduated from Baylor University with a BA in Communication, Class of 2013, moved to New York City upon graduating and began her career interning at Footlocker, Inc. She then held various roles in Public Relations and Marketing before moving back to Texas to help launch a social media marketing company as their CEO. Emily moved to Southern California in 2015 after marrying her husband, Luke, who attended Pepperdine Law School. After having multiple “How’d She Do That?” conversations while mentoring college students going into post-grad, it dawned on Emily that many of these conversations would be encouraging for many women to hear. Emily started HSDT in 2020. Her weekly episodes inspire thousands around the world and she continues to speak, write, and share intentional conversations in hopes of inspiring other women to do the same in their own lives. --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Designed by Claudia Garrard and handmade by the 38 trusted seamstresses who comprise our sewing room, Lenora's offerings bear an unmistakable, unparalleled mark of quality. The story of Lenora is a special one. It all started with Dina Yang, a pioneering Vietnamese designer whose expertise and superior craftsmanship set the industry standard. Eventually, Claudia took the reins, excited to build and grow the brand to reach an even wider swath of women. Today, she continues to elevate Lenora through new offerings, expanded collections, and ever-strengthening relationships with the legions of women searching for a certain level of care and attention to detail that has become increasingly rare in the nightwear market. For first-time and longtime clients alike, the spark of recognition when they find what they’ve been longing for in Lenora is instant, and an enduring connection is born.After all, we outfit the moments when women are most essentially themselves—the times when they unwind, recharge, sleep, become mothers, nurture family, find refuge, cultivate calm, seek solace, dream dreams… Lenora is a tribute to personal well-being through quality, comfort, and a bit of permissive indulgence. Stitch by stitch, yard by precious yard, Lenora shapes the wardrobe for life’s most unguarded and intimate moments. That requires trust. And care. And a commitment to service and excellence in an industry that often prizes profit above people. We never confuse the two. From Lenora’s sewing room to our clients’ closets, our mission is to lift up and support all of the women in our orbit. --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Today, I am sharing more insight into our conversations from last week and this weekend, that we had on social media. I loved hearing anonymously from so many of you about your businesses, sales, and growth online. It continues to be a fascinating topic and one I am looking forward to continuing to discuss. As always, if something stands out to you or you want to chat more, my DMs are always open! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Emily update! Emily shares recent podcast recordings and discusses the surprising income many influencers are sharing with her anonymously on social media. She also discussing growing HSDT’s email marketing campaigns and encourages listeners to reach out should they ever want to continue these conversations offline. The HSDT team is wishing you a wonderful weekend! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Today’s guest is fine jeweler, Monica Rich Kosann. Monica started out as a photographer many years ago capturing her client's stories through film (she was the primary family photographer for multiple celebrities). She then started gifting her clients vintage card cases with their photos as a thank you and from there began designing lockets. This spawned her eponymous jewelry line that has been around for nearly 20 years with the locket as the cornerstone of the brand. Sold in Bergdorf Goodman, Neiman Marcus and countless fine jewelry boutiques around the country, Monica Rich Kosann is a well-known luxury label that Monica started completely on her own. It's B-Certified (the first in the luxury industry to achieve that status), is run by a team of women and has become an incredibly successful business with collaborations with 18-time Grand Slam Tennis Champion, Chris Evert, on a line of tennis bracelets, Netflix on a partnership around Bridgerton and more. We know listeners will enjoy today’s episode brought to us by shophsdt.com! It’s one you’ll want to share with a friend! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Lila Limon, the visionary behind Squeeze De Citron®, serves as both the founder and creative director of this vibrant line of handcrafted bags and totes, skillfully brought to life by Mexican artisans. Nestled in the picturesque Old Greenwich, CT, she passionately curates all in-house designs, infusing each creation with her unique touch and creative flair. Her journey began in Mexico City where she was born and raised. Lila has always had a vast fascination with the world of color since she was little. As a teen, she had a wide range collection of Care Bears and Lip Smackers. Who would have thought that one day it would translate to Squeeze De Citron®? Following her graduation with a Bachelor of Business in Mexico City, Lila's educational journey took an exciting turn as she pursued further studies at The Fashion Institute of Technology in New York. Lila realized there was a niche in the market for accessories that bring joy and happiness through intense colors, and interesting patterns! Handmade, by Mexican and Guatemalan artisans, much of the Core, the Capsule, and the Lemon Drop Collections are made of 100% recycled plastic. Not only is the company supporting artisan communities, but it is actively supporting the health of our planet too. Squeeze De Citron® bags represent the work of talented Mexican and Guatemalan artisans. It takes full dedication and cultural talent to create these lifestyle bags. Each core bag takes an entire week to create, with an additional 3 days dedicated to creating the handles. --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Today’s guest, Nicole Brewer, is the founder of Classic Whimsy! Classic Whimsy (formerly called “smocked auctions”) is a leading D-to-C retailer for infants and kids clothing, specializing in smocked and everyday pieces for celebrating all of life’s special moments. Nicole leveraged a handful of social media followers who were drawn to her smocked clothing pieces into 700k social media followers and an e-commerce site selling both private label and other brands nationwide. We know listeners will love hearing more in today’s episode, brought to us by shophsdt.com! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

Today’s guest is Emily Hostetler, Co-Founder of Heaven on Earth festivals. Emily is native of Boulder, Colorado, is a dedicated music and art enthusiast and mom of four. She loves traveling and being outdoors whenever possible. With dual degrees in music and art, she seamlessly intertwines her creative passions while homeschooling her kids and spitting time between Connecticut and Texas. Formerly running Paper Moss, her thriving custom stationery company for over a decade, Emily now channels her entrepreneurial spirit into curating unforgettable retreat experiences as a co-founder of the Heaven on Earth festival! Today’s episode is brought to you by shophsdt.com use code Luke for 10% off your first order! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

I am so excited to share that previous guest Nicola Bathie is live on our shop! Listen in as I give you all an update on the podcast, as well as new brands arriving on the shop, my most recent purchase, and opening my DMS for any specific topics that I can cover that would be helpful to you all! As always, thank you for your encouragement and excitement around all things HSDT! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support

We’re thrilled to share that today’s guest is the founder of Sea Bags, Beth Greenlaw. Sea Bags are born as sails and transformed into nautically inspired totes and accessories that bring their customers great happiness. You see, they believe that sails soak up sun, salt, smiles and adventure. Of course they clean their sails before they make them into bags, their materials retain the essence of what they once were, where they've been and what they've done. It's this previous life that makes each bag unique. Each Sea Bag is meticulously designed, sewn and finished by skilled Maine craftspeople: world-class sewers, artists, graduates of top-notch design schools. The thought, care and skill that goes into each bag is evident. Sea Bags carefully select and cut sails, taking into account unique stitching details, grommet holes and, occasionally, treasures like tell-tales. Each sail panel is completely unique. They hand-splice the rope handles. And skilled stitchers finish the bags with great care. We know listeners will love today’s episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support