In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should execu...

Intro to the concept of an innovation strategy  

The connection between innovation strategy and marketing 

Can your existing product generate revenue without being innovative?

How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example 

Pitfalls of equating new technology with innovation

What does a successful innovation lab look like? 

How Would You Beat Market Downturn Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.