How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar from How Would You Beat?

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How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

39 minutes Posted May 18, 2022 at 12:00 pm.

Intro to David Subar and how Product Teams get pulled looking at only two different perspective: Taking every idea from their CEO or just only being data driven

Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions

What are signs that a company has a broken roadmap culture

Creating customer value

Building a product for market needs

The culture of how validating a feature by emotion can be dangerous

David talks about his experience with Lynda.com and the product team being customer focused

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Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a...

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