<p>In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).</p>

Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.

Jay and Jared discuss the main job of a navigation app and the market size of this job.

Jay and Jared outline how to get people to pay for a product that is free from other providers.

Jay and Jared ask the question: What is a need? 

Jay and Jared talk about finding a solution to the need of the customer.

How would you beat Slack Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.