How do you become a top 1% leader on LinkedIn? All it takes is one hour a week. Oliver's Oliver is a LinkedIn Top Voice and LinkedIn Learning instructor with an audience that’s bigger than that of the CEOs of Ikea, Caterpillar, and Toyota combined. His PACE method takes your LinkedIn profile from a basic online CV to the most powerful business card you own. In this episode, he breaks down four elements of a true leadership profile, how to write an About section that people actually read, and what makes content stop the scroll. Oliver's  Mastering Communications As a Leader course is free with LinkedIn Premium: https://www.linkedin.com/learning/mastering-communications-as-a-leader-45181615 ⏰Timestamps (00:00) Introduction (01:50) Three Ways You're Perceived (03:25) Build Your Profile (04:54) Simon Sinek's "About" Formula (06:27) Know Your Audience (07:10) Two Ways to Grow (09:34) How Often to Post (10:26) Two Types Of Content (11:39) Stop the Scroll (13:22) Avoid AI Slop (14:01) Engage Your Audience 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

The first sentence of your speech is doing more work than the next twenty. Don't leave it to chance — your opening should be the last thing you improvise, and the first thing you plan. This episode covers the four jobs of every successful opening and eight killer openings that do them all. Learn which one to reach for in which room, so you can grab your audience's attention from the very first second. Download Oliver's 100 Cheat Sheets for killer openings: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (01:17) Why First Words Stick (01:42) The Four Jobs (02:15) Script Only This (02:32) Positive or Negative (04:03) The Ice Cream Cone (04:24) The Sledgehammer (04:57) The Riddle (05:23) Startling Statistic (05:55) Historical Reference (06:18) The Vision (06:34) The Story (06:59) Personal Revelation (07:54) Which Opening To Pick 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

Speak slowly, be on message, work on your soft skills — you've probably heard this advice a hundred times. Elite communicators do the opposite. This episode counts down 10 pieces of outdated communication advice that are actually hurting your career. Oliver shares what works now, from common techniques that can easily backfire to making your message stick in the age of AI. Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver ⏰Timestamps (00:00) Introduction (00:52) Speak Slowly (02:32) Tell Them Three Times (03:36) One Slide Per Minute (05:03) Use a Teleprompter (06:37) Be On Message (07:20) Fake It Till You Make It (08:28) The Feedback Sandwich (10:26) Don't Show Emotions (11:08) Logic Wins (12:18) Work on Soft Skills 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

Losing your cool = losing credibility. So how do you respond like a leader when you're being criticized? Most people react in one of four ways, but none of them are effective. In this episode, you'll learn seven powerful ways to de-escalate conflict, protect your relationships, and earn respect. The next time you're criticized, you'll know how to respond with confidence — not emotion. Download 100 Cheat Sheets to Make You a Top 1% Communicator: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (01:48) Four Wrong Reactions (03:11) Respond vs. React (05:11) The Seven Power Phrases 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

Audiences know when you're a weak speaker. The question is: do you? This episode breaks down seven signs of being a weak speaker — most of which you're probably guilty of without realizing. Oliver shares a fast fix for each sign so you can stop losing rooms you should be winning. Download Oliver’s free 21 Storytelling Frameworks guide: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver ⏰Timestamps (00:00) Introduction (00:41) Sign 7: Filler Words (02:05) Sign 6: Unclear Ideas (02:57) Sign 5: The "So What?" (03:57) Sign 4: Nobody's Taking Notes (05:55) Sign 3: Speak in Quotes (07:26) Sign 2: Practice Delivery (09:01) Sign 1: Fact-Telling (10:51) Score Yourself 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

What's better than being listened to? Being remembered — and one of the best ways to be unforgettable is to speak in quotes. This episode shows you how to borrow the best lines from others without stealing them, and how to create your own quotes that stick using the three C's every memorable quote has in common. Get this right and one idea can follow you for years to come. Download Oliver’s 100 Cheat Sheets to learn how to speak in quotes: https://eo-ipso-comms.kit.com/100-cheat-sheets ⏰Timestamps (00:00) Introduction (00:32) Be Quotable (01:54) Collect Quotes (03:47) Is It Stealing? (04:18) Create Your Own (04:55) What Makes Quotes Stick (08:11) Build Your Portfolio 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

Some leaders speak and the room leans in. For others, the audience tunes them out in seconds. In this episode, Oliver joins Mo Bunnell on his podcast Real Relationships Real Value to break down the seven psychological forces that decide whether people listen to you. You’ll hear how to build trust faster than most leaders think possible, why clarity beats complexity in every conversation, and the simple framework Oliver uses to prepare presentations that move people to action in minutes, not hours. Subscribe to Mo’s podcast for more conversations like this one: https://open.spotify.com/show/7rwiK1CzEJ3oShg46JrIuO ⏰Timestamps (00:00) Introduction (01:38) The Hidden Bottleneck (03:28) Communication as Leverage (06:48) Force 1: Clarity (08:54) Force 2: Value (12:08) Force 3: Connection (14:59) Force 4: Fear (18:29) Force 5: Differentiation (23:55) Force 6: Trust (27:17) Force 7: Framing & Priming (34:45) How to Prepare in Minutes (37:17) 3 Levels of Speakers (43:00) The Hook (52:00) Make It About Them 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/mobunnell/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com

It's not how good your idea is. It's how clear it is. This episode breaks down the Clarity Code — Oliver Aust's system that's helped 300+ CEOs communicate even the most complex ideas. You'll hear the three clarity killers most leaders unknowingly commit, the five techniques that make any idea 10x clearer, and the three tests that will instantly tell you whether your message will actually land. Get this right and you'll be the clearest person in any room. ⏰Timestamps (00:00) Introduction (00:49) Three Clarity Killers (04:30) Five Techniques for 10x Clarity (07:49) Three Clarity Tests 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

Twenty experts. Twenty answers. One question: what's your single best piece of communications advice? In this special episode, you'll hear from twenty of the world's top communicators — including Adam Galinsky, Nancy Duarte, Bill McGowan, Will Storr, Mark Victor Hansen, and Stephen M.R. Covey. Their advice will help you become someone people trust, follow, and never stop listening to. ⏰Timestamps (00:00) Introduction (00:38) Nancy Duarte (01:30) Thomas Erikson (01:38) Joshua Bandoch (02:04) Bill McGowan (03:19) Kate Mason (04:40) Mark Bowden (06:35) Will Storr (06:59) Allison Shapira (07:08) Chris Fenning (07:32) Nir Eyal (08:09) Andy J. Pizza (10:35) Mark Victor Hansen (11:51) Tyler Denk (12:56) Ashley Herd (13:51) Adam Galinsky (14:08) Angus Fletcher (15:03) Stephen M.R. Covey (20:24) Scott Osman and Jacquelyn Lane (21:09) Paul Propster (21:56) Mo Bunnell 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique

What really motivates people? Most leaders think money or ambition, but it's something far more powerful: story and status. In this episode, bestselling author Will Storr (The Status Game, The Science of Storytelling) unpacks how stories quietly shape who we follow, what we buy, and who we trust. He shares why the most effective messages in history are only a few words long, the three-act structure behind every story that moves people, and the villain trap that destroys leaders in a crisis. Plus, learn why the leaders who lean on AI risk losing the one thing that actually motivates their teams. ⏰Timestamps (00:00) Introduction (00:50) Two Worlds We Live In (04:35) The Underdog Archetype (07:48) Part Ape, Part Ant (09:30) You're Always Signaling (11:05) Connection Beats Money (12:31) Group vs. Individual Status (14:46) Competence Space (15:45) Identity Sells (21:16) Atomic Statements (23:30) The Three-Act Structure (28:55) Don't Be the Villain (30:36) Understand Their Story World Connect with Will Storr: https://www.thescienceofstorytelling.com/ 🎧More Episodes Like This • 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/will-storr/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile Guest: https://willstorr.substack.com/ 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com