Scale Your Video Business with Den Lennie
Scale Your Video Business with Den Lennie
Den Lennie
A podcast for production company owners who want a business that runs without them.Den Lennie has spent 14 years coaching 178 video production companies through the same five stages: Operator, Juggler, Stabiliser, Strategist, Scaler. Each episode covers one move that helps owners climb from where they are to where they want to be.No hustle theatre. No recycled frameworks. Just the work.
The Real Reason Video Production Owners Stay Broke.  EP# 411
Twenty-six video production company owners turned up to a webinar about finding clients with AI. When every attendee got a personal follow-up email asking for their key takeaway, four replied. This episode is about the silence from the rest. If you run a video production business and keep telling yourself you'll fix it later, this one is aimed at you. Den unpacks what that silence really signals (not disinterest, fear), and tells the story of the January his own camera package, close to $60K ...
Aug 12
12 min
The $70 a Month That Replaced My $16,000 Website EP#409
The gap that matters in video production right now isn't between owners who use AI and owners who don't. It's between people who read about it and people whose business runs on it. This episode is sixty days of receipts from inside a video production business coach's own company: the $16,000 website replaced by a $70 subscription, then replaced again by pages he owns outright. The subscriptions cancelled one by one (Otter, Grain, ElevenLabs, Calendly, Typeform) because an afternoon of buildin...
Aug 2
13 min
Why every video production quote feels like a guess EP #409
Most video production company owners can quote a hundred jobs and still freeze on every one. This is the first of a seven-part run on the thing your clients quietly wrestle with most: getting paid properly. If you run a video production business and every quote still feels like a guess, this episode names why and hands you the fix. The problem was never the number. It's that there's no method underneath it. Inside this episode: Why experience never cures the quoting freeze, and what actually ...
Jul 15
8 min
Why Video Production Owners Shouldn't Decide Alone EP #408
Three video production company owners brought a half-formed idea to one coaching call this week. By the end of it, each had a new offer to battle-test, and one had a website live the same day. That only happens in a room of peers. Most video business owners try to grow alone, second-guessing every move with no one to pressure-test it against. Episode 408 is what changes when you stop deciding in isolation, told through the three very different conversations that came out of one VBA Elite boar...
Jun 9
10 min
The Most Expensive Sentence in Your Video Business EP #407
Too busy to work on your video business is the most expensive position you can hold, and it has nothing to do with price. In this solo episode, Den Lennie breaks down the loop that keeps video production owners stuck. The quiet promise to fix things once the workload calms down. It never calms down, because the fix is the thing you keep deferring. Den shares a message from a filmmaker who wrote the same sentence five years apart. The real cost of running your video business the...
Jun 3
9 min
The thing filmmakers tell themselves in June EP#406
Most video business owners don't lose money in the quiet months. They lose it in the busy ones, and they just don't know it yet. This episode is for the filmmaker who's busy right now and feels fine about it. Calendar's full, invoices are going out, the phone rings. Nothing feels wrong. That's the problem. In 14 years of coaching 178 video businesses, Den has watched the same pattern repeat every year. Summer feels fine. September gets weird. October goes quiet. By January, the calls come in....
May 28
10 min
The job you couldn't miss until something better came along EP#405
If you run a video production business and find yourself saying "I have to be there" about almost every job, this episode is for you. Den Lennie tells the story of a video production client who was exhibiting at a major trade show and was adamant he had to leave for a couple of hours on the first day to babysit an important client. When Den checked in later, it turned out the client work had been covered by someone else, because a bigger opportunity had come along. The ep...
May 26
7 min
Videographers-In Marketing, you're either winning or you're learning. EP#404
Most video business owners I work with are scared of marketing. Because when it doesn't work, they take it personally. But you're either winning or you're learning. Marketing is just a series of tests to figure out what doesn't work until you find what does. What makes it harder is the market keeps moving. What worked last year might not work now. In this episode I'm sharing my current approach, confessing where we got it wrong recently, what we learned from it, and how we're moving forward. ...
May 19
12 min
Videographers have the loneliest job, and AI is making it worse EP#403
I'm going to say it: filmmakers have the loneliest job. You already spend hours editing on your own. When you're not stressing about the current project, you're stressing about the next project, and A.I. is making it worse. You're already overwhelmed by how much you have to do and how behind you are on the edit. Now every time you look at YouTube, you feel like you're getting behind on AI, and that just adds to your stress. Today I'm going to share the most important thing you c...
May 6
14 min
Why Video Business Owners Hate Selling and What It’s Really Costing You. EP #402
In this episode, Den discusses the psychological barriers that keep video production owners from scaling. By shifting from a "cameraman" identity to a "CEO" mindset, you can turn awkward sales calls into predictable revenue. Here’s what you’ll learn: Why selling feels fake or pushyCameraman vs CEO thinkingHow to approach sales as problem-solvingWhy long-term relationships matterIf you want consistent growth without relying on referrals, this is for you. Learn about the VBA Elite Boardroom her...
Apr 30
6 min
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