Most career transitions are treated like cliff jumps. You quit the job. Burn the bridges. Bet everything on your dream. Shiv Choudhury chose a different path. When he left BCG to build a billion-dollar business, he didn’t go all in. First, he faked an app. It didn’t even work. But it taught him one thing: customers wanted what he was offering. That was enough to move to the next stage. He calls it “pre-to-typing.” 👉 A way to de-risk big moves by testing the most important assumption before yo...