You Can Only Make So Many Good Decisions - Are You Using Them Right? In 1987, we made 100s of decisions daily. Today, we make 35,000. Here's the problem: we can only make a finite number of quality decisions each day. By evening, when we're making important business decisions during work calls or spending time with our children, we've already used up our good decisions quota. The result? We default to the easiest and safest options - not the best ones. No amount of coffee, Red Bull, or ...