How I Sell
How I Sell
Danny Leonard and Manoj Jonna
EP 22: Gordon Lawson, CRO at RangeForce
22 minutes Posted Mar 30, 2021 at 10:00 am.
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Show notes

Gordon Lawson is the CRO at RangeForce. On today's episode, Manoj Jonna sits down with Gordon to discuss his journey in sales. They cover many impactful topics, including: 

  • Went to college and went into the Navy; thought sales was the right choice over finance
  • Started in defense contracting sales
  • Naval Academy taught him about leadership, applied those skills in sales management
  • Had a cousin who was in tech sales and his mother was education administrator; guided him into tech sales
  • Always looking for the right people at the right time in a startup lifecycle; early employees differ from late stage employees
  • Building a process around key indicators is the right way to scale up a team
  • Read Tom Tunguz blog asap if you want to get in to SaaS sales
  • LinkedIn is a platform that is still underutilized in sales
  • Be radically open-minded, especially when someone gives you advice

Gordon has thrived as a process-oriented sales leader. We know you'll learn lots from Gordon's guidance. 

Enjoy this episode How I Sell - thank you for tuning in!