Show notes
Gordon Lawson is the CRO at RangeForce. On today's episode, Manoj Jonna sits down with Gordon to discuss his journey in sales. They cover many impactful topics, including:
- Went to college and went into the Navy; thought sales was the right choice over finance
- Started in defense contracting sales
- Naval Academy taught him about leadership, applied those skills in sales management
- Had a cousin who was in tech sales and his mother was education administrator; guided him into tech sales
- Always looking for the right people at the right time in a startup lifecycle; early employees differ from late stage employees
- Building a process around key indicators is the right way to scale up a team
- Read Tom Tunguz blog asap if you want to get in to SaaS sales
- LinkedIn is a platform that is still underutilized in sales
- Be radically open-minded, especially when someone gives you advice
Gordon has thrived as a process-oriented sales leader. We know you'll learn lots from Gordon's guidance.
Enjoy this episode How I Sell - thank you for tuning in!

