In this episode of How I Grew This, hosts Amanda and Adam sit down with Saul Marquez, founder and CEO of Outcomes Rocket, a health care exclusive marketing, media, and advisory firm, to explore why health care marketing fails, how to align teams around unified strategy, and why 2026 will be the year execution separates winners from the rest.

AI won’t replace your artists, but it will free them to create more with Jen Taylor

How I Grew This is a podcast hosted by Amanda Vandiver and Adam Landis exploring the real stories behind digital growth. Each episode features candid conversations with leaders in marketing, product, and tech about how they built, scaled, and navigated challenges in an ever-changing digital landscape. From breakthrough strategies to hard-earned lessons, guests share what actually worked—and what didn’t—along the way.