If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why? Because what I see most people do is make it mean something about themselves. I'm not good enough. My offer isn't good enough. Maybe I should just burn my business to the ground and start from scratch. So from that place of self-doubt, they start dismantling everything. New offer. New niche. New cont...