We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space. I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. But the truth about what offers really sell especially in 2026 – well that might surprise you. It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they need to scrap everything and start over. When sal...