So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. It goes a little something like – AI this, authenticity that, blah blah blah. And look, I'm not saying those things don't matter but here's what I think everyone's missing… None of that matters if you don't understand what's happening with your actual humans – your potential clients, your customers, the people you're trying to reach. You can have the slickest funnel, the best SEO, th...