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Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell. I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this. But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic. And I don't mean it needs a perfectly polished, Hollywo...

