Welcome back to Part Two of this special mini-series on the How I Do Content Podcast. Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits. And in doing these audits, I noticed two big mistakes that kept popping up. In Part One, I shared the first big mistake – no urgency. So if you missed that one, definitely go back and listen, because creating urgency in your content is one of the most important shifts you can make in Q4. LISTEN TO P...