Let’s be real – there’s a lot of advice online about how to “build authority” in your content. Advice like… Show up every day and the right people will find you… Just keep adding value and it’ll pay off eventually…. Talk about your client results more… But no one tells you the practical things you can do to actually “build authority” through your copy and content. Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. Sarah ...