How I Built This
How I Built This
Ivan Kan
Explore growth techniques and insights from business leaders around the world as they share their entrepreneur story. How I built this is a podcast to share lessons and challenges from the forefront, so you can fast forward the learnings for your own business. Ivan Kan is the SVP of Strategy at Avenue Z, and the co-founder of Crowdcreate.
How this Venture Backed Startup is Transforming Every Video into a Mobile Game - Overplay
In this interview, Co-founders Dan Projansky and Caroline Strzalka share their vision to empower all content creators to become game creators from any video quickly and easily. Together they share an impressive experience of success in media, entertainment, and finance. Dan Projansky is an award-winning game designer (and Emmy nominee) who has created games for Xbox, Playstation, Nintendo, and apps with 25M+ downloads. Caroline Strzalka is a two-time founder and business development executive who has built partnerships with Netflix, Hulu, and YouTube and is a former investment banker with experience taking multiple companies public. Projansky and Strzalka joined forces after working together at Sesame Workshop. With thousands of creators already on the waitlist to use Overplay's game maker, you'll hear the entrepreneur story from the founders as they share how they built a community around creators and raised $1.5m through a Regulation CF community investment round. Find out why trends in hyper-casual games and bite-sized social media content are fueling the future of gaming and interactive content. Highlights: 0:06:32 - Meeting at Sesame Street (Sesame Workshop) 0:11:35 - The next logical step for media 0:12:16 - Play the game into existence 0:15:06 - The trend toward parasocial relationships through media 0:21:15 - Influencers become the stars of their very own game 0:22:47 - Who was Overplay created for? 0:27:57 - Why run a Reg CF campaign on WeFunder? 0:35:00 - Gaming meets medical therapeutics 0:39:46 - Building a tool for everyone The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Jun 29, 2023
40 min
How to Build Crypto Trading Communities, How eToro pioneered Copy Trading featuring Mati Greenspan
In this interview, Mati Greenspan the Co-Founder of Quantum Economics, Senior Market Analyst at eToro, and one of Cointelegraph's top 100 influencers in 2021, and Ivan Kan from Crowdcreate discuss how this new generation of crypto communities in trading is educating themselves and changing how they invest with technologies such as copy trading. Mati shares his stories of when it was first pioneered during his time at eToro and how they build communities in crypto traders and ultimately secured their dominant position as a platform. Quantum Economics is an analysis, blogging, consultant/advisory, and money management. They provide cutting-edge updates on the financial markets and top-notch investment opportunities, providing tools, resources, and management services to help you get ahead: https://quantumeconomics.io/ Highlights: 0:00:59 - How are we educating the next generation of investors? 0:03:48 - Where do these crypto communities live? 0:05:07 - What are the most powerful channels for Crypto? 0:07:48 - How did eToro grow its momentum? 0:17:39 - Who is Quantum Economics? 0:23:05 - Why everything will become a digital asset: NFT. The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Apr 7, 2022
25 min
What is Web3 Technology: Exploring Web3 Marketing Trends and Cross-Chain Interoperability
In this interview, David Sneider the Co-Founder of Lit Protocol, and Ivan Kan from Crowdcreate discuss how Web3 is changing the internet and how NFTs will unlock cross-chain interoperability. How will marketers and users have to adapt to a decentralized future, and how the Web2 technology stack is being re-written covering identity, data streams, and file storage. Lit Protocol is an ambitious project aimed to provide decentralized access control for connected experiences and can be used by DAOs, companies, and creators to use tokens, NFTs, and blockchain identity as access keys. In January of 2022, Lit Protocol raised $2.2M from Sfermion, Collab Currency, Kleiner Perkins, Gumi Cryptos, and Crowdcreate. Highlights: 0:02:07 - Access Control Protocol Enabled by NFTs 0:04:46 - What is Decentralized Ownership? 0:07:27 - Adding Utility to NFTs 0:09:53 - Enabling Decentralized Autonomous Organizations (DAO) 0:12:21 - NFTs will unlock content and experiences in the Metaverse 0:14:46 - What are big brands like Adidas doing with NFTs? 0:16:47 - How Lit Protocol will fit into Web3 0:21:49 - Growth Marketing for Web3 0:25:10 - How Do Our Listeners Follow Your Story -- The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Jan 31, 2022
25 min
How to Market and Promote your NFTs from an Investor
In this interview, you will learn how to market and promote your NFT project, and what makes an NFT so attractive to investors. Teppei Tsutsui, the managing partner of GFR Fund was the original investor of RTFKT, a virtual show company recently acquired by NIKE. Join Teppei, share his insights as an investor and what set RTFKT apart from all the other NFT projects and the community that convinced NIKE. Learn about how Teppei selects NFT projects and what signals he looks for. Highlights: 0:00:33 - Who is Teppei Tsutsui? 0:01:17 - Why do we need a digital ID? 0:04:40 - Nike buys a virtual shoe company that makes NFTs called RTFKT, how did you find them? 0:06:32 - How do I get my NFT noticed? 0:09:07 - How do I choose an NFT project? 0:11:36 - How does the RTFKT NFT sneaker look in real life? 0:12:54 - What NFT projects are you excited about? 0:15:12 - What does NFT mean in gaming? 0:15:50 - Is NFT a good investment? The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Jan 3, 2022
22 min
How to Work with Top Crypto Influencers featuring Bitboy Crypto
This interview will explain how to reach the top crypto influencers and create organic content that aligns with your business mission from Bitboy Crypto, one of the largest crypto dedicated channels on Youtube. Join Ben, the visionary and founder behind BitBoy Crypto, and Ivan Kan, the Co-founder of Crowdcreate dive into what fuels BitBoy Crypto and how he saw Bitcoin coming before most people. Social media, Youtube, and TikTok are the fastest-growing sources for blockchain and crypto project user adoption today. Learn how BitBoy Crypto vets, and evaluates projects before working with them. Ben has been involved with the world of cryptocurrency since 2012 when he first invested in Bitcoin. He used Charlie Shrem’s BitInstant and lost Bitcoin in the Mt. Gox hack. In 2018, Ben decided to go “full-time crypto” and focus all of his time and energy on expanding the reach of crypto. Today, Ben runs the largest exclusively crypto channel on Youtube. Highlights: 0:00:36 - Who is Bitboy Crypt 0:04:25 - How to find the right influencer for your project 0:06:11 - How much does a crypto influencer cost? The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Dec 27, 2021
10 min
VC Investing in Crypto and DeFi. Cryptocom 2021 Panel Featuring Mark Yusko from Morgan Creek Capital, and Brian Estes from Off the Chain Capital
On this episode, we're taking the most talked about and quoted panel from our Cryptocom 2021 and sharing this on our Podcast. Return speakers Mark Yusko and Brian Estes take the stage to highlight the opportunity of investing in Crypto and DeFi. "It's the greatest wealth creation opportunity I'm going to see in my lifetime." - Mark Yusko. These are two of the most knowledgable and experienced investors sharing their insights and revelations looking forward. Don't miss it! Speakers: Mark Yusko, CEO and Chief Investment Officer, Morgan Creek Capital https://www.morgancreekcap.com/ Brian Estes, CIO and Managing Partner at Off the Chain Capital https://offthechain.capital/ Highlights: 0:00:46 - Introductions 0:03:07 - The opportunity: "It's the greatest wealth creation opportunity I'm going to see in my lifetime..." 0:06:42 - S-curves 0:12:00 - Historical examples of technologies creating new paradigms 0:23:39 - Resistance comes from a lack of understanding 0:29:23 - Look at who owns the blockchain technology patents The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Nov 8, 2021
30 min
The Future of NFTs, Cryptocom 2021 Panel Featuring Miko Matsumura, Yat Sui of Animoca, Dirk, and Ben
On this episode, we're exploring the future of NFTs with the leaders shaping the Play-to-earn landscape and NFT gaming. Listen to the insights from the early investors of Axie Infinity, Yield Guild Games, Star Atlas, and more on what makes an NFT worth millions of dollars to the new paradigm coming into focus: play to own. If you've ever wondered where the future of NFTs and the metaverse will be, this panel is worth listening to. Speakers: Dirk Lueth, Co-Founder at Upland https://www.upland.me/ Ben Metcalfe, Founder at Monochrome Capital http://www.monochrome.vc/ Miko Matsumura, General Partner at Gumi Ventures https://www.gumi-cryptos.com/ Yat Sui, Chairman of Animoca Brands https://www.animocabrands.com/ Highlights: 0:08:19 - Who owns and controls the data? 0:12:35 - The new paradigm: Play to own 0:15:58 - What makes an NFT worth millions of dollars? 0:25:49 - You can now own a piece of that network effect as it grows. The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Oct 18, 2021
29 min
How to Launch a Crypto Token from the CEO of Star Atlas, How to Build a Community for your Metaverse
Learn what happened behind the scenes for the record-shattering token sale on Solana and FTX that’s building the metaverse gaming economy. Both Atlas and Polis now have a combined market cap of over $6 billion dollars. Their IDO reached an oversubscription rate of 5,000% on FTX, and an oversubscription rate of 3,400% on Solana’s Raydium. Star Atlas is also a client of Crowdcreate. Listen and you’ll learn how he did it in this interview.” https://www.staratlas.com/ https://www.linkedin.com/in/wagnermt/ The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Sep 20, 2021
25 min
Yield Guild Games and the Rise of The Play-To-Earn Crypto Economy with Founder Beryl Li
On this episode in our Crowdcreate insights series, I'm joined by Beryl Li, one of the founders of Yield Guild Games. She was also the founding CEO of an asset token platform called CapchainX and a founding team member at Coins.ph, a crypto exchange and blockchain payments startup in Asia recently acquired by GoJek. She graduated from Cambridge University where she sat as President of the Cambridge University Cryptocurrency Society. Yield Guild Games have been making headlines around the world. So unless you've been under an NFT rock (pun intended), you have heard of this project. In July 2021, Yield Guild Games launched their IDO on SushiSwap's Miso Platform raising roughly $12.5 million in 31 seconds. They have attracted the world's top gaming and crypto investors including Bitkraft, IDEO, ParaFi, Animoca Brands, Delphi, BlockTower, and Scalar.  If you've been following our channel, you'll recognize the project from our previous guest Miko Matsumura, who shared YGG as one of the most innovative projects today. https://yieldguild.io/ Beryl Li: https://www.linkedin.com/in/beryl-chavez-li-832baa4b The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Aug 18, 2021
23 min
Investing in Crypto Gaming and what you need to know from an early investor in Axie Infinity and Yield Guild Games: Miko Matsumura
On this episode in our Crowdcreate insights series, I'm joined by Miko Matsumura, the General Partner from Gumi Ventures, a board member of Celsius Network, and Zilliqa Capital. He is also a Limited Partner with Pantera Capital and the founder of Cryptocurrency exchange Evercoin. He is one of the smartest people we've had on the show, and I'm delighted to have Miko as a returning guest. Gumi Ventures has been an early investor behind many of the most talked-about crypto projects. Such as OpenSea that raised $100 million at a $1.5 billion valuation from A16z, Yield Guild Games that just raised $12.5 million in 30 seconds, and 1INCH. Learn why the play-to-earn model is tapping into a new audience in crypto with startups like Axie Infinity.  Get ready to have your mind blown as Miko shares the secrets behind these unicorns (or as Miko refers to them as Gumicorns). https://www.miko.com Mikobits show: https://www.youtube.com/channel/UCcvr_fLs0J9LEvK-BqLkiBA The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business.
Aug 14, 2021
41 min
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