Today's guest is Salina Yeung. Salinas is a LinkedIn expert, coach and keynote speaker who previously worked at LinkedIn as an account director focused on marketing solutions. Last year she decided to set off on her own and take all her experience and launch her own company called the Inacademy where she works work with visionary Entrepreneurs to unlock their full LinkedIn potential to skyrocket online presence, build strong personal brands, turn connections to customers and boost social engagement on LinkedIn to generate high impact leads.In this episode we discuss the power of LinkedIn and why its so important to build a strong presence both for your personal brand and for your business, she shares with us some amazing tips and strategies on how to optimise your profile and stand out, and we talk about the challenges of content creation and why consistency is crucial."Don't wait to build your brand, start today not tomorrow, and yesterday has already passed"