
Rachel Gartner, founder and CEO of Carework discusses the importance of promoting well-being in the home care industry and shares personal experiences of burnout. She emphasizes the need for compassion and offers strategies to support caregivers and office staff. These strategies include recognizing signs of burnout, conducting regular check-ins, providing stress management training, and managing workloads effectively. Rachel highlights the significance of leading with compassion and taking care of oneself to better care for others.Key Takeaways:Home care is a challenging industry that can lead to burnout for caregivers, recruiters, leaders, and agency owners.Compassion and support are essential in promoting well-being and preventing burnout in the agency.Recognizing signs of burnout, conducting regular check-ins, providing stress management training, and managing workloads effectively are key strategies for promoting well-being.Leading with compassion and practicing self-care are crucial for caregivers and leaders to provide the best care and support.To learn more about Carework, schedule a call here with one of our experts today.
Dec 21, 2023
19 min

"We want to show them their future with your agency."Rachel Gartner discusses the importance of creating career paths for caregivers in the home care industry. Rachel emphasizes the need to invest in caregivers' long-term goals and show them a vision for their future with the agency. By providing a clear career path, agencies can increase caregiver engagement, promote from within, and build a caregiver-first mindset and culture. Rachel advises agencies to create a well-defined career path, share it with caregivers, and provide resources for them to pursue growth opportunities. In doing this, agencies can retain caregivers, foster leadership development, and drive agency growth.If you're looking to hire more caregivers, Carework can help. Learn more here.
Nov 17, 2023
24 min

In this episode of the Hire to Thrive podcast, Rachel Gartner discusses the importance of having a scalable recruiting and retention process for home care agencies. She emphasizes the need to understand the financial value of each caregiver hire and set agency growth goals based on average hours worked per hire. Rachel also highlights the importance of using metrics as levers to track progress and make data-driven decisions. She provides insights on how to scale retention by implementing effective communication strategies, meeting caregivers' needs, and building future leaders within the agency. Rachel concludes by discussing the downward spiral that many home care agencies face and how investing in the recruiting pipeline can switch the trajectory to an upward spiral.Key Takeaways:Understand the financial value of each caregiver hire by knowing average retention, hours worked, and profit margins per hour.Set agency growth goals based on current growth objectives and average hours worked per hire.Use metrics as levers to track progress and make data-driven decisions for scalable growth.Implement effective communication strategies to improve retention, such as regular check-ins and addressing caregivers' needs.Build future leaders within the agency by providing career paths, training, and support.Invest time, effort, and money into the recruiting pipeline to switch from a downward spiral to an upward spiral.Download the workbook here.Learn more about Carework.
Sep 19, 2023
15 min

Ever pondered on how to revolutionize your caregiver recruitment process? We're about to flip the script here on Hire to Thrive, shifting the spotlight from an agency-first to a caregiver-first approach. We challenge you not just to hear us out, but to take action. You'll discover how to measure and improve each step of the hiring process, putting the needs of the caregiver at the forefront. We've got an enlightening workshop and a handy PDF for you to follow along and bring these insights into your agency.Let's face it, job ads are your first impression to potential hires. That's why we're giving you an in-depth guide on how to craft effective job advertisements that truly resonate with caregivers. From structuring your ad to showcase pay and hiring timeline, benefits, and job duties, to streamlining the application and interview process, you'll learn to highlight the true value caregivers bring to your agency. We're also tackling the importance of open scheduling and eliminating barriers that may be holding back caregiver recruitment.But wait, there's more! We're diving headfirst into an ocean of data and key performance indicators. Yes, we're getting a little geeky, but trust us, understanding these metrics is a game-changer for improving your recruitment and hiring process. We'll show you how to use data to make informed decisions, optimize your recruitment strategies, and create a scalable hiring process. Get ready to flex your analytical muscles as we help you set up a consistent rhythm of assessing your KPIs and testing new strategies. So hop on board, let's navigate this exciting journey of data-driven caregiver recruitment success together!Download the workbook here.Learn more about Carework.
Aug 25, 2023
32 min

In this episode of the Hire to Thrive podcast, Rachel Gartner discusses the importance of starting the retention process from the hiring stage. She emphasizes that waiting until after caregivers are hired is too late to focus on retention. Rachel provides insights on how agencies can be intentional about retaining caregivers by addressing retention early on, agencies can ensure a sustainable and successful hiring process. If you're looking to hire more caregivers, Carework can help. Learn more here.
Jul 12, 2023
16 min

In this episode of the Hire to Thrive podcast, Rachel Gartner, CEO of CareWork, discusses how to improve recruiting results for home care agencies through sign-on and referral bonuses. She emphasizes the importance of tracking metrics to evaluate the return on investment (ROI) for hiring incentives and suggests tracking the number of applicants, interviews, hires, and the cost of the source. By doing so, home care agencies can better measure the effectiveness of their hiring incentives and make data-driven decisions to improve their recruitment process.If you're looking to hire more caregivers, Carework can help. Learn more here.
Jun 26, 2023
11 min

Guest Speaker Nick Bonitatibus owner of Digital Champions emphasizes the importance of agencies showcasing their unique story and utilizing video for recruitment, retention, and marketing in the home care industry.To see the visuals click here: https://www.youtube.com/watch?v=FNbMkUG2S60&t=2972sIf you'd like to learn how to use digital marketing to grow your home care agency, you can connect with Nick at https://www.thedigitalchamps.com/If you're looking to hire more caregivers, Carework can help. Learn more here.
Jun 14, 2023
36 min

The host Rachel Gartner CEO of Carework introduces her guest Nick Bonitatibus owner of Digital Champions to talk about how marketing is a crucial part of recruiting and retaining caregivers in the home care industry. Nick emphasizes the importance of taking actionable steps and converting leads. He also explains how to give your agency a unique brand, setting it apart from the rest.To see the visuals click here: https://www.youtube.com/watch?v=FNbMkUG2S60&t=2972sIf you'd like to learn how to use digital marketing to grow your home care agency, you can connect with Nick at https://www.thedigitalchamps.com/If you're looking to hire more caregivers, Carework can help. Learn more here.
May 31, 2023
32 min

If you're trying to make your recruiting process more data-based (and you should be), you need to be tracking these four recruiting metrics! In this episode, Rachel breaks down the most important data that you need to track, how frequently to track it, and what it means for your agency.https://www.careworkus.com/post/4-metrics-home-care-agencies-must-be-tracking
Aug 29, 2022
22 min

Is your home care agency struggling to hire more caregivers?If you're struggling to grow your agency and provide the care your community needs, you might be making one of these four common mistakes we've seen in home care recruiting.Join Rachel today to learn what these four mistakes are, and how you can fix them! Yes, there is a massive caregiver shortage, but there's also a lot we can do to get better at recruiting and improve access to care. Better recruiting, better care.
Aug 24, 2022
18 min
