Mallory speaks with Anna Mottice, Director for Advancement Operations and Strategic Engagement at Antioch University, to explore the key insights Anna learned from overhauling alumni engagement at OHSU Foundation, including applying hospitality principles and experience design inspired by theater and consumer brands. She discusses navigating resistance from legacy donors, phasing major programmatic changes over three years, and redefining success around metrics like pride and joy. Tune in to discover how starting small with intentional touchpoints creates momentum for lasting institutional change.