Higher Ed Pulse
Higher Ed Pulse
Mallory Willsea
What Rising CMOs Are Rarely Taught
39 minutes Posted Sep 21, 2026 at 7:00 am.
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Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for rising higher education marketing leaders, NLE bridges critical skill gaps in leadership, financial acumen, cabinet dynamics, strategic planning, and team management.