Mallory Willsea sits down with Erin Fields, Marketing Director at Ologie (and former Enrollify team member), to explore the shifting role of AI video in higher education marketing. Together, they dissect the creative possibilities, strategic risks, and trust considerations emerging from tools like Sora, while tackling how marketers should use AI video as an ideation engine—not a shortcut to storytelling. This conversation offers a grounded, forward-looking take on how higher ed marketers can responsibly and creatively integrate AI video into their workflows.