Christian Ponce sits down with Ray Martinez, VP and CEO of Archer Education, to unpack how AI and emerging technologies are disrupting and improving higher education marketing. With over 14 years of experience helping institutions like Tulane University and LSU Online elevate their SEO and content strategies, Ray offers deep insights into the tools, trends, and human-AI collaborations shaping the future of student recruitment. Whether you’re AI-curious or knee-deep in ed tech tools, this episode breaks it down with both technical know-how and cultural nuance.