In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why higher ed marketers must stay both curious and cautious.