Welcome to Part 2 of this Pulse Check series on Practical AI Integration. Host Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, dives into the less flashy—but absolutely foundational—side of AI integration in higher ed: data and content readiness. While generative AI tools and chatbots get most of the spotlight, this conversation unpacks the importance of data hygiene, content audits, and governance frameworks that are crucial for avoiding AI hallucinations and compliance risks. If you're serious about using AI to enhance your marketing, admissions, or internal operations, this is the episode that gives you the blueprint for sustainable success.