Higher Ed Pulse
Higher Ed Pulse
Mallory Willsea
Pulse Check: Advancement Amplified: AI for IA — Part 3
49 minutes Posted Mar 13, 2025 at 7:00 am.
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In this episode of Advancement Amplified: AI for IA, host Dan Giroux sits down with Andrew Gossen, Executive Director of Communications, Marketing, and Participation at Cornell University, to explore how AI is reshaping advancement teams. Andrew shares insights on AI’s impact on marketing, fundraising, and engagement, as well as how institutions can balance efficiency with the human connection that remains at the heart of advancement. From predictive analytics to AI-powered donor insights, this conversation highlights key strategies for leveraging AI in higher education advancement.