Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.