Higher Ed Pulse
Higher Ed Pulse
Mallory Willsea
Live at AMA: The Future of MarCom Efficiency Starts with AI
11 minutes Posted Dec 5, 2024 at 8:00 pm.
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Show notes
Mallory sits down with Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, live at the AMA Conference. Together, they explore the transformative role of AI in higher education marketing, from enhancing team efficiency to fostering creativity. Santhana shares actionable insights on navigating resource constraints and adopting AI tools for strategic advantage. Whether you're a seasoned professional or just starting your AI journey, this conversation offers invaluable takeaways.