Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University of Kansas. Margaret shares invaluable insights into how to conduct effective interviews for marketing stories. From setting clear goals to crafting compelling questions, Margaret provides a step-by-step guide to ensure your interviews yield authentic and engaging content. This conversation is packed with practical tips that any higher ed marketer can use to improve their storytelling techniques.