In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-time attendee, shares her excitement about incorporating AI in higher education and delves into her area of expertise: using analytics to drive improvements on higher ed websites. Throughout the conversation, Beth emphasizes the importance of real-time testing and iteration to enhance site performance, user engagement, and SEO efforts.

Live at HighEdWeb: Social Media Analytics

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.
That’s why every Monday, we break down what actually matters — fast, clear, and to the point.
Want to sound like the smartest person in the room? You’re in the right place.

Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.