We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies.
Key Takeaways:
- Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction.
- Live Conference Coverage and Community Engagement: A discussion on breaking down barriers and offering insights into conferences to those unable to attend.
- Artificial Intelligence in Higher Ed Marketing): The importance of AI safety and policies on campuses to ensure responsible use.
- Enrollify's Growth and Content Expansion: Mallory outlines Enrollify's expansion and new initiatives, including webinars and blogging.
Guest Name: Kevin Renton, Principal, Electric Kite
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!