This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.  Zach and Gil each answer the following questions:

1. What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?
    
2. What’s an underrated higher ed marketing trend that you think more people should be focused on?
    
3. What marketing channel will rise the most in importance for higher ed marketers?
    
4. What marketing channel will wane most in importance for higher ed marketers?
    
5. What marketing strategy or tactic will rise the most in importance for higher ed marketers?
    
6. What marketing strategy or tactic will wane most in importance for higher ed marketers?
    
7. What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?
    
8. What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?
    
9. What company or agency that supports higher ed do you think will have a breakout year in 2022? 
    
10. What higher ed event are you most excited about attending in 2022? 
     
11. Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?
     
12. How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)?
     
13. What are your parting words of wisdom for higher ed marketers in 2022?

Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!