On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg.
After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago.
Tune in to hear the story behind how Kathleen decided to make this career pivot and hear her answers to questions like:
- Walk us through the decision to shift into higher ed...especially during such a tumultuous season for the industry. What attracted you to higher education and what have you loved most about working in higher ed marketing thus far?
- I’d be curious to know what words of encouragement you have for the industry...especially for veterans who’ve been working in higher ed for years and might be tempted to fall into “the grass is greener” elsewhere thinking...as someone who has worked in a number of contexts, what pieces of advice do you have for folks who might be considering a career pivot?
- What’s some of the best and worst pieces of career advice you have ever received?
You can learn more about Kathleen by connecting with her on LinkedIn here.
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
