The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest. 

Mallory posits that virtual events, and any engagement institutions do, should be centered around the characteristics that define each student they engage with. Using data to fuel planning and follow up will be the differentiator, she believes, to facilitate student journeys that cater to students’ specific preferences and interests. Tune in for an idea-packed, entertaining, and practical episode on how to up your event marketing game. 

If you’re curious to learn more about PlatformQ Education’s offerings, watch the Enrollify Exclusives Zach did with Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach here.

Are you planning on running a virtual recruitment event for your institution? Check out the free e-course we built with our partners at Unibuddy to learn the best practices for making your event unforgettable.

Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!