Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.
From VPs of Enrollment Management to Directors of Marketing, from college presidents to famous SEOs, and from CEOs of EdTech companies to brand experts at education marketing agencies.
And each bit of insight, inspiration, and education garnered from the guests we've had on the show, has augmented, in some way, his approach to marketing.
On this week's episode, Zach shares 10 lessons learned and takeaways taken after 100 conversations with some of the best in higher ed. The lessons are as follows:
1. Stop Asking Broad Questions and Expecting Meaningful Insight
2. Copywriting is the Most Accessible, Affordable, and Underrated of Marketing Tactics
3. Imitate First, Differentiate Second
4. Measure Twice, Cut Once
5. The Future of Brand is Casual
6. "How to" Content Still Really Freakin' Works
7. Marketing Attribution is Still Subjective—And That's Not Necessarily a Bad Thing
8. 80% of Your Content Can Be Good if 20% of Your Content is Great
9. Insert Yourself Into the Conversation
10. Higher Ed Marketers are More Progressive Than You Think
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
