In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline understanding of their organization, the challenges their teams face, and how the pandemic has impacted the social media and traditional marketing tools they’re leveraging today.
On today's episode, Matt Diteljan, Co-Founder and CEO of Glacier, joins Zach for a conversation on the state of high school digital advertising.
Among the myriad topics discussed, Matt and Zach chat about two especially interesting findings that Glacier's report uncovered—the reported effectiveness of TikTok and Snapchat strategies and the lack of institutions currently playing in these ponds.
About 86% of higher ed marketers reported success in their TikTok strategies and yet only 1.9% of schools are currently advertising on the platform. In a similar vein, higher ed marketers reported a 64% increase in the effectiveness of Snapchat campaigns with only 9% of colleges and universities currently using the platform for enrollment marketing.
Tune in to the show for a greater understanding of where higher ed marketers are spending their budgets right now, and where Matt thinks they should be spending their cash in the near future.
This week's episode is brought to you by Squiz!
Squiz has so many exceptional products that are worth checking out, but the two we have been most impressed by is their custom site search product, Funnelback, and their Website platform, which is a true DXP.
For the next wave of digital natives, search is not ancillary to navigation, it IS navigation.
And Funnelback enables schools like yours to build custom, smart site search — so that your nursing program page actually comes up when someone searches “nursing” instead of that one nursing faculty event registration page from two years ago…
And their DXP? It’s so much more than a traditional Website CMS. A DXP (Digital Experience Platform) is built to be the hub of your martech stack. It relies on powerful integrations, data management, and an OPEN platform. Get ready to meet the fastest, most powerful, and personalized website platform for colleges and universities on the market.
Today, the student experience begins online, not at school. And as an enrollment marketer, your job is to ensure that prospective students find what they are looking for as quickly as possible…
To learn more about Squiz’s secret sauce, head on over to www.enrollify.org/chatter/squiz.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
