For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Google's custom search tool as the search plug-in for their site, which allows for little flexibility.
On this week's episode, Zach is joined by Hannah Fuchigami, Marketing Manager at Squiz, for a discussion about the rise of search and why traditional site search plug-ins simply don't make the cut. Great search tools understand user intent and can serve up multiple, custom-branded, and contextually-sound pathways for the searcher.
Plus, site search can be an antidote for enrollment marketers with little control over their website's design—you may not be able to control site architecture, but with the right search tool, you can enable prospects to find the information they're searching for with as little friction as possible. Don't miss this episode for tips on reducing barriers for your prospects!
- - - -
Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!
