Rick Lunsford, the Owner and CEO of Blossom Ridge Home Health & Hospice, grew his company's revenue from $3.7 million in 2014 to $12.4 million in 2017, a 239% increase, and to around $16.5 million in 2018.  

Blossom Ridge Home Health & Hospice is a hospice and in-home skilled medical service provider to patients throughout the greater throughout the greater Sacramento and San Joaquin counties.  

In this interview with Eversprint's Malcolm Lui, Rick shares how he and his team accelerated their high value sales by:  

• Focusing on both patient outcomes (so they do not have to be re-admitted to the hospital) and on patient satisfaction (they have a 4 star Medicare Home Health Care rating).  
• Positioning the company to benefit from the aging of baby boomers -- around 10,000 people turn 65 every day and get on Medicare.