Show notes
Angela Keaveny, the Founder of ROWDYDOW bbQ, grew her company's revenue from $1.2 million in 2014 to $4.3 million in 2017, a 269% increase, and to around $2.1 million in 2018.
ROWDYDOW bbQ is a provider of ready-to-eat, authentically smoked pulled pork and brisket BBQ.
In this interview with Eversprint's Malcolm Lui, Angela shares how she and her team accelerated their high value sales by:
- Winning preferred vendor status with Sodexo, a leading provider of integrated food service and facilities management.
- Leveraging the Sodexo "street cred" of their Sodexo to get on the food service chef's menu at the US Air Force, Costco Mexico and Walmart.
- Strategically networking and hustling to build relationships with food service chefs.
- Streamlining their processing via a re-distribution model.

