High Value Sales Show by Eversprint.com
High Value Sales Show by Eversprint.com
Eversprint.com
Making Baseball Fun - Jesse Cole of Savannah Bananas
44 minutes Posted Jan 9, 2019 at 4:34 am.
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Jesse Cole, the Owner of Fans First Entertainment, grew his company's revenue from $556,000 in 2014 to $3.6 m in 2017, a 547% increase, and to double digit growth in 2018.  

Fans First Entertainment owns and operates the Savannah Bananas, a collegiate summer league baseball team.  

In this interview with Eversprint's Malcolm Lui, Jesse shares how he and his team accelerated their high value sales by:  

  • Creating attention: Attention beats marketing. They don't do normal -- they offered Former President Obama an internship position.  
  • Implementing a sell out strategy that allowed them to raise prices and give member and group ticket holders all-they-can-eat food and drink.  
  • Providing a "Fans First Entertainment" experience that begins with a phone call thanking people for buying their tickets and ends only when they leave the stadium.