If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list.In this High Value Publishing session, Eric Shanfelt is joined by digital industry legend, Dennis Yu. Dennis is the CTO and co-founder of BlitzMetrics and a former search engine engineer. He's managed billions of dollars with Meta ad campaigns.Eric and Dennis show two different, cost-effective, ad campaigns for publishers: one to drive website traffic and another to...
May 2, 2024
56 min
As publishers, our email reputation and deliverability is critical. Google Postmaster Tools is a free tool that any publisher can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Postmaster Tools provides insight into your:Spam RateIP ReputationDomain ReputationFeedback Loop (FBL)Email Auth...
Feb 1, 2024
16 min
In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:The enforcement of stronger email authentication by Google and Yahoo.The removal of third-party cookies, particularly in Google Chrome.The integration of Artificial Intelligence into search engines.Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.The need for publish...
Jan 25, 2024
15 min
Eric Shanfelt and ad sales expert, Ryan Dohrn, show publishers how to avoid the 7 biggest mistakes sellers make when selling digital advertising.The Wrong Products for the Wrong ClientToo Many Products to SellFaking ItThe Danger of Value AddGiving Too Many DetailsNot Closing the Loop with the ClientSelling Magic Instead of MarketingLearn more at https://nearviewmedia.com/
Jan 10, 2024
33 min
For publishers, a podcast can be more than just an audio format. It can be a convenient way for readers to discover and follow your content, it can drive people back to your website, and eventually it can be a new revenue stream once you reach some scale.But producing daily or weekly podcast episodes can be resource-intensive and expensive. This is where the concept of a fully AI-generated podcast comes in. By creatively combining a couple of artificial intelligence tools, it's easy to create...
Oct 11, 2023
15 min
In this High Value Publishing session, we'll discuss strategies for publishers to simplify their digital advertising models in order to drive more revenue, including:Consolidating underperforming ad products.Limiting inventory / controlling supply and demand.Delivering differentiated value to advertisers.Having larger ad placements but fewer of them.Properly pricing products based on value delivered.You'll see examples for simplifying website, email newsletter, social media, and programmatic ...
Sep 13, 2023
33 min
SmartNews is a rapidly growing news aggregator rivaling Google News and Apple News in usage. As such it can be an important part of an overall content distribution strategy for publishers.But publishers need to go in with their eyes wide open before agreeing to work with SmartNews.In this High Value Publishing session, Eric Shanfelt shows publishers how SmartNews pitches themselves to publishers, but how publisher content is used primarily to benefit SmartNews itself.You'll see how their "Sma...
Sep 6, 2023
23 min
Email newsletter subject lines and preheader text play a pivotal role in increasing newsletter open rates and, in turn, ad impressions, website traffic, and overall engagement with your audience.Despite their importance, many publishers fail to utilize the subject line and preheader text effectively. Common mistakes include overly long subject lines, irrelevant or missing preheader text, and the inclusion of unnecessary elements such as 'view in browser' links.In this High Value Publishing Se...
Aug 30, 2023
24 min
Is Google good or bad for publishers? A Department of Justice antitrust lawsuit against Google is bringing this question to the forefront.In this High Value Publishing session, Eric Shanfelt and his guest, Kenny Katzgrau of Broadstreet Ads, delve into the implications of the lawsuit and how publishers should best interact with Google. The conversation stems from a recent subpoena request by Google and the Department of Justice concerning ad tech, triggering reflections on Google's position as...
Aug 14, 2023
30 min
Would you like to develop a 6-digit reader revenue stream without launching a paywall? If so, look no further than The Berkshire Edge, a small, regional publication in Massachusetts.A couple of years ago, The Berkshire Edge launched an online membership that was donation only ... no paywall. They now have over 1,600 members approaching $120,000 per year in donation revenue.David Walsh with Web Publisher PRO joins Eric Shanfelt in today's High Value Publishing session to talk about the The Ber...
Oct 20, 2022
35 min
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