David is a Principal Enterprise Account Manager at Citrix Systems, based in NY. After years in consulting, he moved into services sales. After experiencing success in that role, he moved into the Enterprise sales role. In 2021, David was the #1 NE Sales Rep. In addition, he was also the #1 sales rep for all of the Americas. But he didn’t stop there, he was the #1 Global Sales rep for 2021. 

• Always learning from more senior reps
• Leveraging his mentors for career advice
• Selling like a consultant - Always mapping to the business need
• Intense focus on the customer’s vision
• Don’t pitch products
• Annual customer review to build pipeline
• Book recommendation: Thinking, Fast and Slow 

David can be reached at

Linkedin: linkedin.com/in/david-case-a1778124

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Host Contact Information - Chris Freeman

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