In today's episode of High Growth Founders, Kasey talks about why your first marketer is one of the most critical hires you’ll make in your startup and what you need to do to get it right. She also talks about why the difference between the strategy and the execution role poses one of the biggest challenges you’ll face when hiring your first marketer. You’ll learn why hiring an experienced marketer from a well-established organization might actually work against you. You’ll discover her top two recommendations for hiring the right marketer. Join Kasey Jones on this eye-opening discussion! You don’t want to miss this! What You'll Learn in this Show: The common mistakes startups make when hiring their first marketer. What qualities should you look out for in your first marketer? Actionable steps you can take to help your marketing hiree perform at their full potential. And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn)

In today's episode of High Growth Founders, Kasey shares insights into the most underrated growth resource for founders - one that will help you in a million different ways. Kasey mentions a new startup she's building, Founder Up, and the concept behind it. She will talk about why this underrated resource is so incredibly useful for founders. You will learn why you do not always learn from failure. Kasey will share a crucial fact that will help you make better decisions in your life and in your business. She will share her thoughts on how to make the most of this underrated resource. Join Kasey Jones for this insightful and timely discussion! Enjoy! What You Will Learn In This Show: An underrated resource you need to prioritize immediately? How to find out the truth when your brain is lying to you. Is it a sign of resilience or a trauma response when you do everything yourself? And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn) High Growth Founders Newsletter (newsletter.highgrowthfounders.com)

On today's episode of High Growth Founders, Kasey chats with Lily Hagen, CEO and founder of Lingo Plaza. Lily is a Latina founder who is passionate about democratizing language and creating immersive cultural education for children around the world. As she shares her journey, she will talk about what it's like to start a business without knowing much about the startup world and her experiences as a Latina founder. She will also talk about her inspiration for starting her mission-driven technology company. You'll learn about Lily and her husband's great business partnership. You will discover the various resources Lily used to learn English and become fluent at the age of 15. Lily will introduce you to Lingo Plaza's fantastic new project. Join Kasey and Lily for an inspiring conversation about being relentless and appreciating every victory, small or large. Enjoy! What You Will Learn in this Show: About Lily's tech company, Lingo Plaza, and what it does. Lily's professional background and how it has helped her build a successful business. How Lily keeps a positive attitude even in the most difficult moments. And so much more... Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn) abetterjones.com/growth audit Lily Hagen https://www.linkedin.com/in/lily-hagen-a960021b2 (Lily Hagen LinkedIn) | https://lingoplaza.com/ (Lingo Plaza Website) (lingoplaza.com) | https://www.instagram.com/lingoplazaofficial/ (Lingo Plaza Instagram) (@lingoplazaofficial) | https://mobile.twitter.com/lilyhagen (Lily Hagen Twitter) (@LilyHagen)

In today's episode of High Growth Founders, Kasey talks about an extremely misleading growth hack that’s prevalent in the startup space, why you need to avoid it and what to do instead. This is the most common (also the most tempting) 'growth hack' almost every startup founder or entrepreneur has fallen victim to. You'll learn how social media and the media, in general, have fueled this nonsensical growth hack. You'll learn why focusing too much on quick wins, or sporadic cases of rapid growth can become detrimental to your business's growth as a whole. You'll discover fundamental and actionable steps you can take in your business that will lead to incremental and sustainable growth over time. Join Kasey Jones on this eye-opening discussion! Enjoy! What You'll Learn in this Show: The #1 growth scam in the startup world, the different forms it takes and why it's so easy to fall for it. The power of consistency and why it's an antidote to this widespread deception. How to shift your marketing strategy beyond random experimentation and gain a clear understanding of what works or doesn't and why. Why turning down business might be the key to long-lasting growth and how startup founders can overcome this fear and embrace the concept of 'less is more'. And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn)

In today's episode of High Growth Founders, Kasey chats with Paige Hewlett, Founder and CEO of Margo. Paige found a job in Portland, sold her client list, found a house, and relocated her children, all within two weeks. To the outside world, this appeared to be a midlife crisis, but she had made a clear and aligned shift. As she shares her story, Paige will talk about the transformative shifts in her life that led to genuine growth. Paige will also discuss what her company, Margo, aims to be for early-stage founders and business owners. You will discover why Paige recommends professional counsel for everything in your life. She will explain why she believes the #GirlBoss Movement is a toxic and dangerous narrative. Paige will reveal her #1 book recommendation when struggling with creating systems and habits. Join Kasey and Paige as they dive into this illuminating discussion about divorce, being a single parent, and the small shifts that lead to big decisions. Enjoy! Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn) Callmargo.com https://www.linkedin.com/in/paigehewlett (Paige Hewlett LinkedIn)

In today's episode of High Growth Founders, Kasey talks about the seven extremely common mistakes startups make when it comes to their messaging. In fact, more than 90% of founders fall victim to these mistakes. She shares the biggest messaging hurdles every startup has to overcome in order to find traction with its target audience and set itself up for success. You'll learn why and how to have conversations with your customers that go beyond talking about your product. You'll discover if you need to do a complete overhaul of how you view your customers as well as your product. You'll discover the reaction/outcome to expect from your ideal customer when you get your messaging right. Join Kasey Jones in this thought-provoking discussion! You don't want to miss this! What You'll Learn in this Show: Why your messaging is so important and how to make it more clear and compelling The wrong assumptions founders make on who their ideal customer truly is and what they care about. The No. 1 messaging mistake companies make on their websites will more often than not turn off the customer. The critical elements every messaging strategy should have, especially in the early days of a startup. And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn)

In today's episode of High Growth Founders, Kasey chats with Walker Mckay, Principal and Founder of Mckay Consulting Group and host of the No BS Sales School Podcast. After 11 years, Walker realized that he no longer fit in with his business partner. He quit his job, but things did not proceed as expected. As he shares his story, Walker will talk about how he navigated through the difficult period after quitting his job, finding himself in a financial bind and the important lessons he gained from that experience. He will also discuss his beliefs in the power of intentional transformation. You will learn how to have better business conversations in order to build businesses. He will share an insightful analogy about boats to help you reflect on life. You will discover beneficial advice for entrepreneurs, particularly first-time salespeople. He will talk about four mindsets that his consulting company employs. Walker will reveal his #1 podcast recommendation for founders. Join Kasey and Walker as they dive into an insightful conversation about building a business that is true to who you are and bridging the gap between where you are and where you want to be. Enjoy! What You'll Learn in this Show: Being intentional and working towards what you want to change. Walker's number one financial goal. What growth means for Walker. The difference between the end goal and the means goal. The "present, past, and future" structure and how to use it to learn more about someone. Walker's advice for someone who is struggling. And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn)

Welcome to High Growth Founders Podcast. In this episode, the host, Kasey Jones, shares why she decided to start this podcast. She also talks about her professional background and how she can offer significant value to your organization through this podcast. You'll learn how this podcast can help you as a founder accelerate their growth and become the founders they were born to be. You'll discover what creates the most powerful growth within us. You'll learn about Kasey's different trials and tribulations, as well as the life-changing event that changed her outlook on life. You'll discover why Kasey believes that entrepreneurship is an accelerator for personal growth and also why the opposite is true. Join Kasey Jones on this wonderful journey! You don't want to miss this! What You'll Learn in this Show: Why do we need to be as reflective and introspective about the good things as we are about the bad. The two classifications of trauma. What Kasey intends this podcast to be for its listeners. And so much more… Resources: https://www.linkedin.com/in/abetterjones/ (Kasey Jones LinkedIn)