Welcome to our episodewhere we'll explore how emotional intelligence can help make you a better entrepreneur. In this video, we'll dive into the world of emotional intelligence and explain how it can benefit you as an entrepreneur in many different ways. Emotional intelligence is the ability to identify, understand, and manage your own emotions, as well as the emotions of others. As an entrepreneur, having a high level of emotional intelligence can help you build strong relationships with your employees, customers, and other stakeholders. It can also help you make better decisions, communicate more effectively, and lead your team more efficiently. We'll share some practical tips and strategies for developing your emotional intelligence and leveraging it to your advantage as an entrepreneur. We'll explore different scenarios that you may encounter as an entrepreneur, and show you how emotional intelligence can help you navigate them with ease. If you're looking to become a better entrepreneur, this video is a must-watch. So, tune in now and discover how emotional intelligence can help you succeed in your entrepreneurial journey. Don't forget to like, comment, and subscribe to our channel for more informative videos like this.

Welcome to our live stream where we will be discussing how market segmentation can help you start and grow your business. In this stream, we will explore the benefits of market segmentation and how it can help you identify and target the right customers for your products or services.We will also discuss different segmentation strategies and techniques that you can use to effectively segment your target market. Market segmentation is a crucial aspect of any successful business strategy, and in this stream, we will show you why. By effectively segmenting your market, you can better understand your customers' needs and preferences, which can help you create targeted marketing campaigns and develop products that meet their specific needs. If you're a business owner looking to grow your customer base, this live stream is a must-watch. We will provide you with valuable insights and practical tips that you can use to start segmenting your market today. So, join us for this informative and engaging live stream as we dive into the world of market segmentation and explore how it can help you start and grow your business. Don't forget to subscribe to our channel for more updates and notifications on upcoming streams.

Are you spending hours every month dreading bookkeeping for your business? Today we discuss how to become your own bookkeeper with our BYOBookkeper program. Learn why it's essential to manage your business finances yourself and get tips on how to do it more effectively. Discover why thousands of entrepreneurs are turning to DIY bookkeeping and taking control of the financials of their businesses today! Financial data is valuable. Don't put off bookkeeping when you need the information to build a better business and future for yourself!

In this review, we discuss our interview with WTVD ABC 11 in Durham regarding a Stanford-based study that indicated black taxpayers are audited at a higher rate than other groups. Our position is that the increased audits are caused by less scrupulous tax preparers, creating a subculture in the black community that focuses on lower-income taxpayers. We finish the episode discussing how intangible items are looked upon in the community and how that creates road bumps to economic success.

Welcome to this episode of Heyward CPA Live, where we invited C.J. Broderick of the Greater Durham Black Chamber of Commerce to discuss how supporting black-owned businesses can create positive change in our communities. In recent years, there has been a growing movement to support and uplift black-owned businesses as a means of promoting economic empowerment and combating systemic racism. Research shows that when consumers choose to support black-owned businesses, they are not only contributing to the economic success of those businesses but also creating a ripple effect in their communities. Here are some key ways supporting black-owned businesses can create positive change: Job Creation: Supporting black-owned businesses can lead to job creation and employment opportunities within the black community. As these businesses grow and thrive, they may need to hire more employees, which can help to reduce unemployment rates in these communities. Wealth Creation: Supporting black-owned businesses can also help to create wealth within the black community. When these businesses succeed, they can generate profits and revenues that can be reinvested in the community, creating more economic growth and prosperity opportunities. Community Development: Black-owned businesses often have a deep connection to the communities in which they operate. When consumers support these businesses, they are helping to foster community development and investment. For example, a black-owned grocery store may provide fresh food options and help to combat food deserts in low-income areas. Cultural Preservation: Black-owned businesses often reflect the black community's unique cultural heritage and traditions. By supporting these businesses, consumers are helping to preserve and promote this cultural heritage, which can lead to greater appreciation and understanding of black culture.  Social Justice: Supporting black-owned businesses can contribute to broader social justice efforts. When consumers spend their money at these businesses, they make a statement about the importance of economic empowerment and fighting systemic racism. By choosing to support these businesses, consumers are not only contributing to economic growth and job creation but also promoting cultural preservation, community development, and social justice. So, let's all commit to supporting black-owned businesses and creating a brighter future for all.  For more, visit 

In this video, we are discussing the gross income delusion and how it can skew your judgment of your financial situation. I'm going to show you exactly what it is, and how it affects individuals and businesses.

The April 18th deadline has passed and for most Taxpayer's their interest in taxes is done.  In today's episode, we will recap the regular filing season, what's coming next, and the year-round approach to taxes that most practitioners have.

The door is beginning to close on #taxseason2022. In this episode, we discuss the extension process and what to expect between April and October.

"I don't know" is a phrase that few people will admit to saying. This can be due to fear, embarrassment, or the fear of not being able to answer a question. However, this phrase should not be taken negatively. In fact, it should be seen as liberating, as it is a way to cut through the clutter when you do not have an answer a gateway to learning what needs to be done for your business.

The March 15th deadline is approaching and businesses are paying attention to LAST YEARS financial results. In the episode, we discuss how Client Accounting Services (CAS) are essential for business owners to achiever their goals in the current year.