This episode features Hawaii’s marketing and buzzmaster, Melissa Chang! We know you’ve seen her work in print, on social media, throughout the internet, and on television. With the help of our future guest and her hype man, Pali Ka’aihue, Melissa walks us through how she got her start and how she continues to help promote local businesses through marketing and advertising.

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ABOUT MELISSA CHANG

Melissa has more than 25+ years’ experience in marketing and public relations, including work with Starr Seigle Communications, as the Marketing Director for Coldwell Banker Pacific Properties, and as the Marketing Director of Aloha Tower Marketplace. She is currently a freelance writer and independent marketing consultant, specializing in integrating the new social media with traditional media to maximize clients’ marketing efforts. Melissa writes for FrolicHawaii.com, Gayot.com, Fodors, Honolulu Magazine (real estate), and Edible Hawaiian Islands.

Melissa is accredited by the Public Relations Society of America. She was named the 2006 Gregg W. Perry Public Relations Professional of the Year by the Hawaii Chapter and given the President’s Award in 2010. She was also named one of the “Top 20 Social Media Geeks in Honolulu” by Bytemarks and “Honolulu’s Best Twitter” by Honolulu Weekly.

Website: https://hawaiiirl.com/urbanmixplate

Twitter: @melissa808

Instagram: @melissa808

Facebook: http://www.facebook.com/melissa.chang