Hey, Good Game
Hey, Good Game
Nate Kadlac, Aaron Kardell, Joseph Rueter
Think Like a Game Designer: Justin Gary on AI, Community, and Creative Iteration
48 minutes Posted Mar 18, 2025 at 9:00 am.
Justin Gary, CEO of Stoneblade Entertainment and author of 'Think Like a Game Designer.' They discuss Gary’s core design loop framework, focusing on how AI can enhance each step: inspiring, framing, brainstorming, prototyping, testing, and iterating. Gary talks about the importance of games in learning and building connections, his favorite games, and the role of AI in accelerating game design. The conversation extends to community building, the similarities between game design and other creative processes, and effective marketing strategies. Gary also touches on the value of adding consistent value to communities, giving a peek into upcoming projects and his remote, diverse team at Stoneblade.Check out Justin's Resources:https://stoneblade.com/https://justingarydesign.substack.com/https://www.thinklikeagamedesigner.com/https://www.reddit.com/user/Justin_Gary/ Socials:https://x.com/JustinGaryhttps://www.linkedin.com/in/justingary/--
Introduction to the Podcast and Guest
The Essence of Games and Their Impact
Favorite Games and Community Building
The Role of AI in Game Design
Prototyping and Iteration in Game Design
Emotional Connection in Game Design
Building Community in Games
Creating Engaging Game Formats
The Role of Story in Games
The Importance of Super Fans
Marketing Strategies for Games
Parallels Between Game Design and Business
Embracing Uncertainty and Risk
Current and Future Projects
Connecting with the Community
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Show notes
Justin Gary, CEO of Stoneblade Entertainment and author of 'Think Like a Game Designer.' They discuss Gary’s core design loop framework, focusing on how AI can enhance each step: inspiring, framing, brainstorming, prototyping, testing, and iterating. Gary talks about the importance of games in learning and building connections, his favorite games, and the role of AI in accelerating game design. The conversation extends to community building, the similarities between game design and other creative processes, and effective marketing strategies. Gary also touches on the value of adding consistent value to communities, giving a peek into upcoming projects and his remote, diverse team at Stoneblade.Check out Justin's Resources:https://stoneblade.com/https://justingarydesign.substack.com/https://www.thinklikeagamedesigner.com/https://www.reddit.com/user/Justin_Gary/ Socials:https://x.com/JustinGaryhttps://www.linkedin.com/in/justingary/--(00:00) - Introduction to the Podcast and Guest
(
01:44) - The Essence of Games and Their Impact
(
03:50) - Favorite Games and Community Building
(
09:03) - The Role of AI in Game Design
(
11:40) - Prototyping and Iteration in Game Design
(
21:50) - Emotional Connection in Game Design
(
28:05) - Building Community in Games
(
28:51) - Creating Engaging Game Formats
(
29:38) - The Role of Story in Games
(
31:14) - The Importance of Super Fans
(
31:35) - Marketing Strategies for Games
(
34:35) - Parallels Between Game Design and Business
(
38:31) - Embracing Uncertainty and Risk
(
45:46) - Current and Future Projects
(
49:28) - Connecting with the Community
--Check out our brainy games:Sumplete - https://sumplete.comSqueezy - https://imsqueezy.com/Kakuro Conquest - https://kakuroconquest.comMathler - https://mathler.comCrosswordle - https://crosswordle.comSudoku Conquest - https://sudokuconquest.comHitori Conquest - https://hitoriconquest.comWordga - https://wordga.com