Show notes
"Staffing is the most challenging part." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this episode of Hey Docs, Dr. Dan Pan and Dr. Fiona Shi from Emerald City Orthodontics share their inspiring journey from residency to starting their own practice. They discuss the challenges and triumphs of launching a startup in a competitive market, the importance of branding and patient experience, and the financial realities of their first year. The couple emphasizes the significance of teamwork, adaptability, and leveraging technology to create a unique practice that stands out in the orthodontic field. Connect With Our Guest Emerald City Orthodontics - https://www.ecortho.io Takeaways Both Dan and Fiona met during their residency and share a strong background in dentistry.They decided to start their practice together after gaining experience in various settings.The couple emphasizes the importance of having a clear vision for their brand and patient experience.They took an unconventional approach by diving 100% into their startup without maintaining associate jobs.Building a strong online presence and community engagement was crucial before opening their practice.They faced significant challenges in staffing and training new team members without prior experience.The couple believes in the importance of a seamless patient experience to stand out in a competitive market.They chose to go digital from the beginning to streamline operations and enhance scalability.Dan and Fiona highlight the need for continuous learning and adaptation in their practice.They aspire to create a strong referral network by collaborating with other dental professionals.Chapters 00:00 Introduction to Emerald City Orthodontics01:07 Journey from Residency to Practice04:52 Deciding to Start a Practice Together10:53 Navigating Competition in a New Market18:52 Building a Unique Brand Experience21:59 Financial Realities of Year One26:54 Building a Trusting Team29:35 Hiring for Potential Over Experience31:48 Training and Developing Staff35:07 Lessons Learned in the First Year36:15 Embracing Digital Transformation42:30 Connecting with Emerald City OrthodonticsEpisode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
